:root {
  --paper: #fffdf8;
  --surface: #ffffff;
  --warm: #f6f5f1;
  --warm-2: #efebe2;
  --ink: rgba(15, 22, 18, 0.95);
  --muted: #68625b;
  --faint: #a39e98;
  --line: rgba(15, 22, 18, 0.10);
  --leaf: #2e6f4f;
  --leaf-dark: #173d2d;
  --blue: #0075de;
  --gold: #c58a2f;
  --rose: #f4ddd1;
  --shadow: rgba(0,0,0,0.04) 0px 4px 18px, rgba(0,0,0,0.027) 0px 2px 8px, rgba(0,0,0,0.02) 0px 1px 3px;
  --deep-shadow: rgba(0,0,0,0.02) 0px 3px 7px, rgba(0,0,0,0.04) 0px 14px 28px, rgba(0,0,0,0.05) 0px 23px 52px;
}
* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
  margin: 0;
  font-family: Inter, system-ui, -apple-system, "Segoe UI", Roboto, sans-serif;
  color: var(--ink);
  background:
    radial-gradient(circle at 80% 0%, rgba(46,111,79,.14), transparent 34rem),
    linear-gradient(180deg, var(--paper), #fbf8f0 48%, var(--paper));
  text-rendering: geometricPrecision;
}
a { color: inherit; text-decoration: none; }
button, input, select { font: inherit; }
.shell { width: min(1180px, calc(100% - 40px)); margin-inline: auto; }
.topbar {
  position: sticky; top: 0; z-index: 10;
  display: flex; align-items: center; justify-content: space-between; gap: 24px;
  padding: 14px clamp(20px, 4vw, 48px);
  background: rgba(255, 253, 248, .82); backdrop-filter: blur(18px);
  border-bottom: 1px solid var(--line);
}
.brand-lockup { display: flex; align-items: center; gap: 11px; min-width: max-content; }
.brand-mark { width: 38px; height: 38px; display:grid; place-items:center; border-radius: 12px; background: var(--warm); border: 1px solid var(--line); box-shadow: var(--shadow); }
.brand-lockup span:last-child { display:grid; line-height: 1.05; }
.brand-lockup strong { font-weight: 800; letter-spacing: -.02em; }
.brand-lockup small { color: var(--muted); font-size: 12px; font-weight: 600; }
nav { display:flex; align-items:center; gap: 22px; color: var(--muted); font-size: 14px; font-weight: 650; }
nav a:hover { color: var(--ink); text-decoration: underline; text-underline-offset: 4px; }
.nav-cta { padding: 8px 12px; border-radius: 999px; color: #fff; background: var(--leaf-dark); text-decoration: none !important; }
.hero { display:grid; grid-template-columns: minmax(0, 1.15fr) minmax(330px, .85fr); gap: clamp(28px, 6vw, 76px); align-items: center; padding: clamp(64px, 9vw, 118px) 0 48px; }
.eyebrow { margin: 0 0 12px; color: var(--gold); text-transform: uppercase; letter-spacing: .14em; font-size: 12px; font-weight: 800; }
h1, h2, h3, p { margin-top: 0; }
h1 { max-width: 850px; margin-bottom: 20px; font-size: clamp(44px, 6.5vw, 76px); line-height: .98; letter-spacing: -2.25px; font-weight: 800; }
h2 { margin-bottom: 14px; font-size: clamp(34px, 5vw, 56px); line-height: .98; letter-spacing: -1.6px; font-weight: 800; }
h3 { margin-bottom: 10px; font-size: 21px; line-height: 1.12; letter-spacing: -.25px; }
.hero-lede, .muted { color: var(--muted); font-size: 18px; line-height: 1.58; }
.hero-lede { max-width: 720px; font-size: clamp(18px, 2vw, 22px); font-weight: 500; }
.hero-actions { display:flex; gap: 12px; flex-wrap: wrap; margin-top: 30px; }
.button { display:inline-flex; min-height: 44px; align-items:center; justify-content:center; padding: 10px 17px; border-radius: 8px; font-weight: 800; border: 1px solid var(--line); transition: transform .18s ease, background .18s ease; }
.button:hover { transform: translateY(-1px); }
.button.primary { color:white; background: var(--leaf-dark); box-shadow: var(--shadow); }
.button.secondary { background: var(--surface); color: var(--ink); }
.hero-panel { padding: 26px; background: var(--surface); border: 1px solid var(--line); border-radius: 18px; box-shadow: var(--deep-shadow); }
.pill { display:inline-flex; width:fit-content; padding: 5px 9px; border-radius: 999px; background:#f2f9ff; color:#097fe8; font-weight:800; font-size:12px; letter-spacing:.02em; }
.metric-stack { display:grid; grid-template-columns: 1fr 1fr; gap: 12px; margin: 20px 0; }
.metric { border:1px solid var(--line); background: var(--warm); border-radius: 14px; padding: 15px; }
.metric strong { display:block; font-size: 26px; letter-spacing: -.04em; }
.metric span { display:block; margin-top: 4px; color: var(--muted); font-size: 12px; font-weight: 750; text-transform: uppercase; letter-spacing:.06em; }
.panel-note { margin:0; color: var(--muted); line-height:1.55; }
.ticker { border-block: 1px solid var(--line); background: rgba(255,255,255,.55); }
.ticker-inner { display:flex; gap: 14px; overflow-x:auto; padding: 16px max(20px, calc((100vw - 1180px)/2)); }
.ticker-card { min-width: 280px; padding: 14px 16px; background: var(--surface); border:1px solid var(--line); border-radius: 14px; box-shadow: var(--shadow); }
.ticker-card b { display:block; margin-bottom: 6px; }
.ticker-card span { color: var(--muted); font-size: 13px; }
.section { padding: clamp(58px, 8vw, 92px) 0; }
.section.warm { background: var(--warm); border-block: 1px solid var(--line); }
.section-heading { margin-bottom: 28px; }
.split-heading { display:flex; justify-content:space-between; gap:28px; align-items:end; }
.controls { display:flex; flex-wrap:wrap; gap: 10px; align-items:end; justify-content:flex-end; }
.search-box { display:grid; gap: 6px; color: var(--muted); font-size: 12px; font-weight:800; text-transform:uppercase; letter-spacing:.08em; }
.search-box input, select { min-height: 42px; border-radius: 10px; border: 1px solid var(--line); background: white; padding: 9px 12px; color: var(--ink); }
.search-box input { width: min(320px, 70vw); }
.product-grid { display:grid; grid-template-columns: repeat(3, minmax(0,1fr)); gap: 16px; }
.product-card { display:flex; flex-direction:column; gap:16px; min-height: 300px; padding: 20px; background: var(--surface); border:1px solid var(--line); border-radius: 18px; box-shadow: var(--shadow); transition: transform .18s ease, box-shadow .18s ease; cursor:pointer; text-align:left; }
.product-card:hover { transform: translateY(-4px); box-shadow: var(--deep-shadow); }
.card-top { display:flex; justify-content:space-between; gap: 12px; align-items:flex-start; }
.product-card h3 { font-size: 23px; }
.rank-badge { min-width: 34px; height: 34px; display:grid; place-items:center; border-radius:50%; background: var(--leaf-dark); color:white; font-size: 13px; font-weight:900; }
.stat-row { display:grid; grid-template-columns: repeat(3,1fr); gap: 8px; margin-top:auto; }
.stat { padding: 10px; border-radius: 12px; background: var(--warm); border:1px solid var(--line); }
.stat b { display:block; font-size: 17px; letter-spacing:-.03em; }
.stat span { color: var(--muted); font-size: 11px; font-weight:750; }
.insight { color: var(--muted); line-height:1.48; display:-webkit-box; -webkit-line-clamp:3; -webkit-box-orient:vertical; overflow:hidden; }
.video-chip { display:inline-flex; width:fit-content; padding: 6px 9px; border-radius:999px; background:#edf7ef; color:var(--leaf-dark); font-size:12px; font-weight:800; }
.two-col { display:grid; grid-template-columns: .8fr 1.2fr; gap: clamp(28px, 5vw, 70px); align-items:start; }
.format-grid { display:grid; grid-template-columns: repeat(2, minmax(0,1fr)); gap: 14px; }
.format-card, .playbook-grid article { padding: 20px; border-radius: 18px; border: 1px solid var(--line); background: var(--surface); box-shadow: var(--shadow); }
.format-card p, .playbook-grid p { color: var(--muted); line-height:1.5; margin-bottom:0; }
.playbook-grid { display:grid; grid-template-columns: repeat(4, minmax(0,1fr)); gap: 14px; }
.playbook-grid span { display:inline-grid; place-items:center; width: 34px; height: 34px; margin-bottom: 18px; border-radius:50%; background: var(--rose); color:#8b442d; font-weight:900; }
.footer { display:flex; justify-content:space-between; gap: 22px; padding: 32px 0; color: var(--muted); border-top: 1px solid var(--line); }
.footer p { margin: 6px 0 0; }
.footer a { font-weight:800; color: var(--ink); }
.brief-dialog { width: min(980px, calc(100% - 28px)); max-height: min(860px, calc(100dvh - 28px)); border: 1px solid var(--line); border-radius: 22px; padding: 0; box-shadow: var(--deep-shadow); background: var(--paper); color: var(--ink); }
.brief-dialog::backdrop { background: rgba(21, 28, 23, .42); backdrop-filter: blur(4px); }
.close-button { position: sticky; top: 12px; float: right; z-index: 2; margin: 12px; width: 42px; height:42px; border-radius:50%; border:1px solid var(--line); background:white; font-size: 26px; cursor:pointer; box-shadow: var(--shadow); }
.dialog-inner { padding: 34px; }
.dialog-hero { display:grid; gap: 18px; padding-bottom: 24px; border-bottom:1px solid var(--line); }
.dialog-title h2 { margin-bottom: 10px; }
.dialog-stats { display:grid; grid-template-columns: repeat(3,1fr); gap: 10px; }
.dialog-section { padding: 24px 0; border-bottom:1px solid var(--line); }
.dialog-section:last-child { border-bottom:0; }
.video-list { display:grid; gap: 12px; }
.video-row { display:grid; grid-template-columns: 120px 1fr; gap: 14px; padding: 14px; border-radius: 14px; border:1px solid var(--line); background:white; }
.video-row strong { color: var(--leaf-dark); }
.video-row p { margin: 6px 0; color: var(--muted); line-height:1.45; }
.video-row a { color: var(--blue); font-weight:750; }
.hook-groups { display:grid; grid-template-columns: repeat(2, minmax(0,1fr)); gap: 14px; }
.hook-group { padding: 16px; background:white; border:1px solid var(--line); border-radius: 14px; }
.hook-group ul, .clean-list { margin: 10px 0 0; padding-left: 18px; color: var(--muted); line-height:1.55; }
.clean-list li + li { margin-top: 7px; }
.dos-donts { display:grid; grid-template-columns: 1fr 1fr; gap: 14px; }
.hashtags { display:flex; flex-wrap:wrap; gap: 8px; }
.hashtags span { padding: 6px 9px; border-radius:999px; background:white; border:1px solid var(--line); color: var(--muted); font-weight:700; font-size:12px; }
@media (max-width: 980px) {
  nav { display:none; }
  .hero, .two-col { grid-template-columns: 1fr; }
  .product-grid { grid-template-columns: repeat(2, minmax(0,1fr)); }
  .playbook-grid { grid-template-columns: repeat(2, minmax(0,1fr)); }
  .split-heading { display:block; }
  .controls { justify-content:flex-start; margin-top:20px; }
}
@media (max-width: 640px) {
  .shell { width: min(100% - 28px, 1180px); }
  h1 { font-size: 42px; letter-spacing:-1.25px; }
  .product-grid, .format-grid, .playbook-grid, .dialog-stats, .hook-groups, .dos-donts { grid-template-columns: 1fr; }
  .metric-stack, .stat-row { grid-template-columns: 1fr; }
  .video-row { grid-template-columns: 1fr; }
  .dialog-inner { padding: 24px 18px; }
}

/* Creator-facing media upgrade */
.compact-section { padding-top: 0; padding-bottom: 34px; }
.workflow-grid { display:grid; grid-template-columns: repeat(3, minmax(0,1fr)); gap: 14px; }
.workflow-grid article { padding: 20px; border:1px solid var(--line); border-radius:18px; background:rgba(255,255,255,.74); box-shadow: var(--shadow); }
.workflow-grid span { display:inline-grid; place-items:center; width:34px; height:34px; margin-bottom:14px; border-radius:50%; background:#edf7ef; color:var(--leaf-dark); font-weight:900; }
.workflow-grid p { color: var(--muted); line-height:1.52; margin-bottom:0; }
.swipe-grid { display:grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: 16px; }
.swipe-card { overflow:hidden; border:1px solid var(--line); border-radius:20px; background:var(--surface); box-shadow:var(--shadow); }
.swipe-thumb { display:block; width:100%; aspect-ratio: 9/13; border:0; padding:0; background:#111; cursor:pointer; overflow:hidden; }
.swipe-thumb img { width:100%; height:100%; object-fit:cover; display:block; transition: transform .22s ease; }
.swipe-card:hover .swipe-thumb img { transform: scale(1.035); }
.swipe-copy { padding: 15px; }
.swipe-copy h3 { margin: 10px 0 8px; font-size:18px; }
.swipe-copy p { color:var(--muted); line-height:1.45; margin-bottom:12px; font-size:14px; }
.swipe-actions { display:flex; flex-wrap:wrap; gap:8px; align-items:center; }
.mini-button { display:inline-flex; align-items:center; justify-content:center; min-height:34px; padding:7px 10px; border-radius:999px; border:1px solid var(--line); background:var(--leaf-dark); color:white; font-weight:800; font-size:12px; cursor:pointer; }
.mini-button:disabled { opacity:.64; cursor:default; }
.mini-button.ghost { color:var(--ink); background:white; }
.thumb-fallback { width:100%; height:100%; display:grid; place-items:center; padding:18px; color:white; background:linear-gradient(160deg, var(--leaf-dark), #111); font-weight:900; text-align:center; }
.brief-actions { display:flex; flex-wrap:wrap; gap:10px; margin-top:18px; }
.brief-note-grid { display:grid; grid-template-columns: repeat(3, minmax(0,1fr)); gap:12px; }
.brief-note { padding:18px; border:1px solid var(--line); border-radius:16px; background:white; box-shadow:var(--shadow); }
.brief-note span { display:block; margin-bottom:10px; color:var(--gold); text-transform:uppercase; letter-spacing:.09em; font-size:11px; font-weight:900; }
.brief-note p { margin:0; color:var(--ink); line-height:1.48; }
.section-note { margin-bottom:18px; max-width:780px; }
.creator-video-grid { display:grid; grid-template-columns: repeat(2, minmax(0,1fr)); gap:16px; }
.creator-video-card { display:grid; grid-template-columns: minmax(170px, .74fr) minmax(0,1fr); gap:16px; padding:14px; border:1px solid var(--line); border-radius:18px; background:white; box-shadow:var(--shadow); }
.phone-preview { aspect-ratio:9/16; min-height:260px; border-radius:18px; overflow:hidden; background:#111; box-shadow: inset 0 0 0 1px rgba(255,255,255,.08); }
.phone-preview img { width:100%; height:100%; object-fit:cover; display:block; }
.tiktok-frame { width:100%; height:100%; min-height:260px; border:0; display:block; background:#111; }
.creator-video-copy { align-self:center; min-width:0; }
.creator-video-copy h3 { margin:10px 0 8px; }
.creator-video-copy p { color:var(--muted); line-height:1.48; }
.hook-line { color:var(--ink) !important; font-weight:700; }
.dialog-inner .dos-donts article { padding:18px; border:1px solid var(--line); border-radius:16px; background:white; }
@media (max-width: 1100px) {
  .swipe-grid { grid-template-columns: repeat(3, minmax(0, 1fr)); }
  .creator-video-grid { grid-template-columns: 1fr; }
}
@media (max-width: 760px) {
  .workflow-grid, .brief-note-grid { grid-template-columns: 1fr; }
  .swipe-grid { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .creator-video-card { grid-template-columns: 1fr; }
  .phone-preview, .tiktok-frame { min-height: 360px; }
}
@media (max-width: 460px) {
  .swipe-grid { grid-template-columns: 1fr; }
}